Luv Aj

Hi, and welcome to Luv Aj!

My name is Amanda Thomas and I’m the founder and designer for Luv Aj. I started my brand when I was 14 years old when my after school hobby of jewelry-making turned into a business by my senior year of high school. An internship with a local designer inspired me to work on my own creations, and after a chance encounter with a buyer at Fred Segal, they picked up my entire collection for their stores. And from there, Luv Aj was created!

My name is Amanda Jane and my nickname is AJ. I used to sign everything ‘Luv Aj’, so it only seemed fitting to name my brand the same. After high school, I graduated from Otis College of Art and Design with a BFA in Graphic Design and interned for clothing designer Rachel Pally, celebrity stylist Cristina Erhlich, and was a graphic design intern at Who What Wear. These experiences and opportunities inspired me to pursue my love of jewelry even further and continue to grow my brand.

Since I launched Luv Aj 18 years ago, we have been seen on celebrities such as Bella Hadid, Hailey Bieber, Kylie and Kendall Jenner and stocked in retailers around the world like Revolve, Shop Bop, ASOS, Nordstrom, etc. I was also added to the Forbes ’30 Under 30’ list in 2015 for my work as a jewelry designer.

I believe jewelry tells a story and can instill a sense of confidence like no other accessory can. I make pieces that I personally love in the hopes that you will too. Quality and affordability is so important to me and the brand and I hope you can see that when you see the jewels.